There are five types of UTM parameters - also referred to as UTM tags or codes - used to track the effectiveness of digital marketing campaigns based on specific data points. If you have Google Analytics enabled on your website, then you’re ready to get started! If you don't have Google Analytics enabled or are looking for an agency partner to assist you in your digital marketing and data analytics efforts, our dedicated team of data and analytics strategists are here to help. While you can view traffic source information in Google Analytics by default, UTM codes allow you to dive deeper into the data to uncover the exact content that is pulling in visitors. Google discontinued Urchin in 2012 and integrated UTM codes into its own software. Google purchased the company in 2005 and rolled out Google Analytics toward the end of the same year.
UTM MEANING MARKETING SOFTWARE
Urchin Software created UTM codes for use in its Urchin web statistics analysis program. Getting Started With UTM Codesīefore we get started with UTM codes, here’s how UTM codes originated. This is because UTM codes help you identify top-performing content based on your marketing goals. When used correctly, UTM tracking codes are one of the most powerful tools in your data analytics toolkit. They may also contain keyword terms and content identifiers.
At minimum, UTM codes include a traffic source, a medium, and a campaign name. UTM codes are also used to pinpoint specific sources of traffic to a website. Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns, including Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. Published by Spinutech on January 3, 2022 What Are UTM Codes? UTM Tracking Explained
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